Location
The 743-acre North Hollywood Redevelopment Project is located one mile north of the intersection of the Hollywood and Ventura freeways, immediately north of the Cahuenga Pass in the San Fernando Valley. The 743-acre Project Area is bounded generally by Hatteras Street on the north, Cahuenga Boulevard on the east, Camarillo Street on the south, and Tujunga Avenue on the west. Adopted in 1979, the Project Area has been amended several times, most recently in 2003.

Project Goals
To revitalize the commercial core;
To improve public facilities;
To retain and expand commercial and retail businesses serving residents of recently built condominiums and apartments;
To stabilize residential neighborhoods; and
To encourage the participation of residents, business people, and community organizations in a coordinated revitalization effort.

Conditions at the Time of Adoption
At the time the original Redevelopment Plan was adopted, the Project Area was in a rundown condition:

• Many buildings were old, outdated and in poor condition.
• High population density had led to overcrowding.
• Industrial areas were poorly integrated into the Project Area, discouraging significant investment.
• Major streets (including Lankershim, Burbank, Magnolia, and Chandler boulevards) needed improvement, and many minor streets did not meet City standards.
• Street lighting throughout the Project Area was inadequate.

Our Key Accomplishments
Housing. CRA/LA provided financial assistance to build 999 affordable housing units. Of these units, 301 are for moderate-income households, 240 for low-income households, and 458 for very low-income households. The total includes 291 units for seniors, 14 units for large families, 26 for handicapped persons, and 15 special-needs units for very low-income households.

Our Housing Affordability Program has enabled 20 percent of the units in the NoHo Commons mixed-use (housing, shops and offices) complex to be occupied by families with very low to moderate incomes.

NoHo Arts District. With more than 20 live theaters and numerous other arts organizations, the commercial core of North Hollywood is gaining momentum as a popular destination and has contributed to the revitalization of the North Hollywood community. The formation and development of the district—in which CRA/LA played a key role—has included programs to fund storefront improvements, festivals, and other neighborhood enhancements.

NoHo Streetscape Improvement Program. More than 20 artists have designed streetscape elements to give the NoHo Arts District a distinctive appearance. Other completed projects include new street lighting for Lankershim and Magnolia boulevards, reconstruction of the Lankershim/Camarillo/Vineland intersection, landscaping the Vineland Avenue median, widening portions of Chandler and Lankershim boulevards, and construction of a concrete bike path on Chandler Boulevard. Other improvements include planting shade trees; repairing sidewalks, curbs, and gutters; installing enhanced crosswalks; and paving alleys.

Commercial and retail. Projects completed by CRA/LA include the 160,000-square- foot Hewlett Packard building; the 172,000-square-foot Academy Complex (home to the Academy of Television Arts and Sciences); and the Vineland/Magnolia Shopping Center, which includes a Ralphs supermarket.

In total, we have created approximately, 469,000 square feet of office, retail and parking space. A Commercial Facade and Signage Program has enabled eligible property owners and business tenants to improve their storefronts with the help of grants of up to $25,000.

Business Improvement District (BID). A BID was approved by City Council in 2007. The area covered by the BID is Lankershim Boulevard between Burbank Boulevard and Riverside Drive, and Magnolia Boulevard between Tujunga and Vineland avenues. The BID will provide maintenance and security services, including safety patrols and image enhancement services beyond those currently provided by the City. Design for Development Guidelines are being prepared.

Metro property development. CRA/LA also collaborated with the Los Angeles County Metropolitan Transportation Authority (Metro) on studies for joint development of Metro properties at Lankershim and Chandler Boulevards.

Five-Year Goals
Between 2009 and 2014, CRA/LA plans to further improve the North Hollywood neighborhood by:

• Developing more housing for residents at various income levels;
• Creating jobs through business retention and expansion programs;
• Revitalizing and rehabilitating commercial properties;
• Constructing public improvements;
• Promoting sustainable urban design; and
• Supporting NoHo Arts district theater and cultural organizations.